Managers and employees alike suffer mightily from the e-mail environment. Within most companies and organization, e-mail is over-whelming and the appropriate use is missing it many cases.
“Corporate employees receive and send more than 100 emails a day on average, and competition for readers’ attention is fierce. Luckily, crafting emails that encourage people to read and act…Corporate employees receive and send more than 100 emails a day on average, and competition for readers’ attention is fierce. Luckily, crafting emails that encourage people to read and act is relatively easy. Before you start typing:
- Put the subject line to work. Most of us already use our subject line to predict the “what” of the email, e.g. “Monthly Financials.” But it’s also the place to build a personal bridge: “Monthly Financials, per Peter’s request,” or to indicate urgency: “Monthly Financials. Need feedback by Tuesday.”
- Visually highlight the key message. Clear structure and typographical signaling, like bolding and bullets, will boost the odds that your reader will get your message quickly and respond in ways that meet your goal.” Read more at Harvard Business Review…
The HBR post is from an article by Katie Smith Milway “The Art of Irresistible Email. Ms. Milway identifies 6 effective guidelines that can help managers and employees alike to become more effective and appropriate in the necessary use of e-mail communications.
“Luckily, crafting emails in a way that encourages people to read and act on them is relatively easy. You just have to apply some age-old techniques of persuasion.
Before you start typing, consider:
The objective. What do you want to achieve with this email? Is your purpose to inform? Request input? Ask for help?
What-who-when. Your objective will inform the message, including what to write, who should receive it and when to send it. Also think about whether it should come from you, or someone with more seniority.
Visual logic. Clear structure and typographical signalling will boost the odds that your reader will get your message quickly and respond in ways that meet your goal.”
To review all 6 of the e-mail tips in the Art of the Irresistible Email, take a look here Katie Smith Milway.
e-mail communication is like a vital organ for most organizations. If you take care of the “e-Mail organ” the business unit has godd communication health. If not, all hell can break lose!
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